From itch to freedom

This is our story

The itch-free heroes behind Tiny Todd

In October 2013, our first beautiful son, Mikai was born. It didin't take long before we noticed his skin turning red and dry. He scratched himself raw, and sleep became nearly impossible - for him, and for us. The stress kept building, because as a parent, you want only one thing: for your child to enjoy life carefree.

In the years that followed, we went from dermatologist to doctor, desperately searching for a solution. But the eczema only worsened. Mikai wasn't growing as he should, and eventually he had to wear a special suit to protect his skin. Hospital in, hospital out - yet no one seemed to know what truly worked. And when our second son, Quilan, turned out to have severe eczema as well, we said: enough was enough. We had to find a solution ourselves.

After a long search, we finally found a Dutch laboratory willing to work with us to create a cream without any unnecessary chemicals. In early 2018, we received our first sample. But it wasn't the one - It didn't apply well and, more importantly, Quilan's skin didn't improve.

For the next fourteen months, we tirelessy refined the cream with the lab. Each time, we applied it to Quilan's skin and carefully observed the results. The formula improved again and again, but we refused to stop until it was perfect – in effectiveness, texture, color, and scent. And we never compromised on our principles: 100% natural, 0% allergens, gluten, fragrance, or hormones.,

Then, in the summer of 2019, we received a sample that, the moment we applied it, we knew: this was it. Quilan's skin improved in a way we had never seen before. The itching disappeared. The special suit protecting his skin could finally come off. We were free - free from itch, free from sleepless nights, free to live again.

The way we freed our children - and ourselves - from the struggle of restless, irritated skin is a gift we want to share with every parent. That's why we decided to make the cream available to others, with one mission in mind: to help every baby, toddler and preschooler with eczema enjoy life itch-free.

Today, over 3,000 little ones are experiencing that freedom - and every day we hear from parents saying: “Finally. A cream that works.”